Race for the Cure Bulgaria participants running through a Sofia park
Large-scale Public Event / Social ImpactSofia · Bulgaria

Race for the Cure Bulgaria

Sporting event / Social impact

Race for the Cure Bulgaria is a large-scale sporting and public event supporting women's health, bringing together people, families, companies and partners in Sofia around the cause of breast cancer.

Unlike a concert or stage production, the project covers the entire participant journey — from registration and pre-event communication to the route, infrastructure, partners, suppliers and the coordination of thousands of people in an open urban environment.

Five Production Team is responsible for the planning and production of the event — coordinating partners and suppliers, logistics, infrastructure, communications and operational delivery on site.

What we did

Event planning & productionPartners & suppliersLogisticsEvent infrastructureCommunication & promotionOn-site coordination

Gallery

Selected images
Crowd of participants gathering at the Race for the Cure Bulgaria start and finish arch in Sofia
Families and friends walking together at Race for the Cure Bulgaria
Participants in motion during Race for the Cure Bulgaria in Sofia